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Yewdale seeks a Product Marketing Executive to play a pivotal role in bringing new products to market, enhancing the performance of existing lines, and shaping strategic marketing campaigns. Reporting to the Marketing Manager, this individual will work closely with cross-functional teams to drive product launches, analyse and revitalise underperforming products, and engage B2B audiences with compelling, needs-based marketing. Please note this is an office-based role.

We are UK Designers and producers of blinds, curtain tracks, and anti-ligature systems providing light control, sun protection and privacy products to the commercial sectors. We are proud of our products because they are durable, and straightforward to purchase, manufacture and install. In Yewdale we are passionate and professional, offering unrivalled service and delivery times.

Responsibilities:

• Product Launch Management: Develop and implement go-to-market strategies for new products, ensuring they meet client requirements and establish a robust market presence.
• Product Performance Monitoring: Track the success of existing product lines, pinpoint areas for improvement, and strategise on ways to reinvigorate declining products.
• Campaign Development: Create and execute targeted campaigns to build brand awareness and stimulate demand, collaborating with sales, design, and external agencies for maximum impact across digital, print, and event channels.
• Market Research: Conduct ongoing research into competitors, industry trends, and customer preferences, ensuring Yewdale’s offerings remain competitive and aligned with market demands.
• Content Creation: Work alongside the content team to craft messaging that speaks directly to target audiences, highlighting product benefits, unique selling points, and Yewdale’s value proposition.
• Sales Enablement: Provide the sales team with product information, positioning, and materials, creating a clear value narrative to support their conversations with potential clients.
• Customer Feedback & Insights: Gather and assess feedback and product reviews, offering insights for improvements and relaying these to the product development team.

Requirements:

• Preferable to have bachelor’s degree in marketing, Business, or a related field.
• Minimum of 2 years’ experience in product marketing or a similar role, ideally within B2B sectors.
• Proficiency in data analysis and tracking product performance metrics.
• Strong written and verbal communication skills, with an ability to create engaging product narratives.
• A creative, solutions-focused mindset with knowledge of digital marketing techniques.
• Strong organisational skills with the ability to manage multiple product launches and campaigns.

Benefits of Joining Yewdale:

• Opportunity to work on pioneering products within a dynamic B2B environment.
• Collaborative workplace with avenues for professional growth and development.
• Growth by Sharing programme – Join our earnings sharing scheme tied to EBITDA growth. Up to 33.8% salary increase through company performance improvements.
• Private Healthcare insurance with AXA.
• 30 days holiday (including UK Bank holidays). After one year, holiday entitlement increases by 1 day, up to 33 days including UK Bank Holidays.
• Up to 10-days paid sick leave.
• Free breakfast and lunch ingredients, cold and hot beverages, and fresh fruits.
• Cycle to work package of more than £1,000.
• Electric car scheme.
• £10 Love to Shop voucher on your Birthday.
• Shining Star recognition with possibility to win up to £70 Love to Shop vouchers.
• Two well-being 10-minute breaks daily. 
• Competetive salary of £40,000 - £45,000 depending on experience

Yewdale is looking for a passionate, proactive Outbound Market Development Manager to drive new business opportunities, with a unique focus on establishing and expanding our customer base. As the sole position dedicated exclusively to new business development, this role provides an exciting opportunity to shape Yewdale’s growth trajectory. Reporting to the Marketing Manager, you’ll be empowered to lead outreach efforts, cultivate potential partnerships, and grow Yewdale’s brand presence within the commercial sector. Success in this role can directly influence the growth of the department, with future opportunities to build and lead a team. Please note this is an office-based role.

We are UK Designers and producers of blinds, curtain tracks, and anti-ligature systems providing light control, sun protection and privacy products to the commercial sectors. We are proud of our products because they are durable, and straightforward to purchase, manufacture and install. In Yewdale we are passionate and professional, offering unrivalled service and delivery times.

Key Responsibilities:

• Prospecting & Lead Development: Take ownership of identifying, qualifying, and nurturing potential business prospects. Utilise CRM tools, industry research, and creative outreach methods to build a targeted pipeline of high-value leads.
• New Business Acquisition: Engage and convert new clients by showcasing Yewdale’s unique strengths as a trusted B2B manufacturer. Drive introductory conversations that identify client needs and position Yewdale’s solutions effectively.
• Exhibition & Event Representation: Represent Yewdale at key exhibitions and industry events, bringing leads back for follow-up and nurturing. Drive post-event engagement to ensure long-term relationships and potential conversion.
• Market Strategy & Insight: Collaborate with the marketing team to provide feedback on market trends, competitor activity, and client insights that can inform campaigns and messaging.
• Pipeline Management: Maintain an organised approach to lead tracking, ensuring that all interactions are logged in the CRM system (HubSpot) with accurate progress updates for seamless internal communication and handover.
• Collaboration & Reporting: Partner with the marketing team for aligned campaigns and report monthly on new business pipeline progress, conversion rates, and lead quality.

Requirements:

• Experience: Minimum of 3 years in business development, sales, or lead generation, with proven success in the B2B sector.
• Communication Skills: Exceptional interpersonal skills, with a professional, client-focused approach and the ability to clearly convey Yewdale’s value propositions.
• Proactivity: A self-starter who thrives in an autonomous role, driven to uncover opportunities and close new business.
• CRM Proficiency: Comfortable with CRM systems (HubSpot preferred) for tracking, reporting, and maintaining client data.
• Entrepreneurial Mindset: A growth-focused professional excited by the chance to shape Yewdale’s business development function and set the stage for future department expansion.

Why Join Yewdale?

• Opportunity to shape and grow Yewdale’s first fully focused business development department.
• Autonomy and career progression, with the chance to build a foundation for team growth.
• Be part of a leading commercial manufacturer, supported by a collaborative team and competitive benefits.
• Private Healthcare insurance with AXA.
• 30 days holiday (including UK Bank holidays). After one year, holiday entitlement increases by 1 day, up to 33 days including UK Bank Holidays.
• Up to 10-days paid sick leave.
• Free breakfast and lunch ingredients, cold and hot beverages, and fresh fruits.
• Cycle to work package of more than £1,000.
• Electric car scheme.
• £10 Love to Shop voucher on your Birthday.
• Shining Star recognition with possibility to win up to £70 Love to Shop vouchers.
• Two well-being 10-minute breaks daily. 
• Salary £36,000 per annum with the potential to earn a bonus of up to £14,000 annually. 

Yewdale is seeking a CRM & Email Marketing Specialist to optimise and elevate our use of HubSpot, focusing on data integrity, segmentation, and personalised email marketing strategies. This role is crucial in ensuring data cleanliness, managing customer journey campaigns, and enhancing targeted communication to deepen our engagement with both customers and prospects. Reporting to the Marketing Manager, this role requires an individual with a meticulous eye for data, a passion for workflow automation, and an interest in pushing the boundaries of personalised email marketing. Please note this is an office-based role.

We are UK Designers and producers of blinds, curtain tracks, and anti-ligature systems providing light control, sun protection and privacy products to the commercial sectors. We are proud of our products because they are durable, and straightforward to purchase, manufacture and install. In Yewdale we are passionate and professional, offering unrivalled service and delivery times.

Key Responsibilities:

• Data Integrity & Management: Act as the ‘policeman’ of our HubSpot data, ensuring that all customer and prospect data is up-to-date, accurate, and consistently formatted. Regularly perform data audits, clean-up activities, and enforce best practices across the team to maintain data integrity.
• Customer Journey Campaigns: Develop, implement, and manage a series of customer journey campaigns to engage new and existing customers. Design and execute triggered campaigns based on user behaviour, lifecycle stages, and other relevant criteria, ensuring a cohesive and targeted customer experience.
• Segmentation & Personalisation: Create and refine customer segments within HubSpot, allowing for highly targeted and personalised email marketing. Continuously evaluate segmentation strategy to ensure each audience group receives the most relevant communications.
• Workflow Management: Oversee all HubSpot workflows, maintaining and optimising existing workflows while developing new ones as needed. Ensure workflows are efficient and that they support larger marketing objectives.
• Email Marketing Strategy: Collaborate on email marketing strategies that leverage HubSpot's capabilities, designing campaigns with a high level of personalisation and targeting. Drive engagement through creative email content and analysis of performance metrics.
• Opportunities for Growth: Explore new tools and tactics within HubSpot to elevate our CRM and email marketing efforts, staying current with best practices and innovative solutions in CRM management and email marketing automation.
• Performance Tracking & Reporting: Monitor and report on key metrics such as open rates, click-through rates, and conversion rates, using insights to continually refine and improve campaigns.

Requirements:

• Preferable to have bachelor’s degree in marketing, communications, or a related field.
• Minimum 2 years of experience in CRM management and email marketing, ideally with a focus on HubSpot.
• Proficiency in data segmentation, workflow automation, and building customer journey campaigns.
• Strong analytical skills with experience in reporting and performance optimisation.
• Excellent written communication skills, with an ability to create engaging email content.
• Meticulous attention to detail, with a passion for data integrity and organisation.
• Proactive approach to exploring new features and optimisations within HubSpot.

Why Join Yewdale?

• Opportunity to play a key role in establishing advanced CRM practices within a dynamic marketing environment.
• Collaborative team culture with opportunities for growth and development.
• Growth by Sharing programme – Join our earnings sharing scheme tied to EBITDA growth. Up to 33,8% salary increase through company performance improvements.
• Private Healthcare insurance with AXA.
• 30 days holiday (including UK Bank holidays). After one year, holiday entitlement increases by 1 day, up to 33 days including UK Bank Holidays.
• Up to 10-days paid sick leave.
• Free breakfast and lunch ingredients, cold and hot beverages, and fresh fruits.
• Cycle to work package of more than £1,000.
• Electric car scheme.
• £10 Love to Shop voucher on your Birthday.
• Shining Star recognition with possibility to win up to £70 Love to Shop vouchers.
• Two well-being 10-minute breaks daily. 
• Competetive salary of £40,000 - £45,000 per annum depending on experience.